KFC’s newest offer is a $20 Fill Up Box, a box filled with four pieces of fried chicken, 12 chicken nuggets, fries, biscuits and sauces. It’s targeted specifically at families that might otherwise order pizza during the final days of summer break. “Pizza night can get boring and a bit cheesy,” Nick Chavez, CMO of KFC U.S., said in a statement.
The offer also gives customers the opportunity to try our nuggets offering a 10-piece nugget order for $5 at the same time. KFC sold 100 million nuggets in the first eight weeks it sold the product this spring, helping same-store sales rise 5% last quarter.