Waking up can be tough sometimes. Falling asleep can be even tougher, though. If you can relate, you’ll want to check out the new collaboration between Hatch, a sleep wellness company that creates premium sleep audio content and devices, and KFC. Offering an unprecedented fusion of fried chicken and auditory relaxation, the two brands teamed up to launch the “Kentucky Fried Chicken Rain Sounds” channel. This cheeky initiative is designed to deliver a soothing ASMR-inspired experience for KFC fans and Hatch users alike. By combining the classic sounds of a rain-soaked ambiance with the comforting, familiar sizzle of KFC’s famous fried chicken, this new channel promises to create an unexpected escape. Whether you’re winding down after a long day, need something to help you focus during work or are looking for the perfect holiday gift for someone who needs to relax, this collaboration aims to provide a surprising oasis of calm sounds.