Taco Bell is returning crispy chicken nuggets to its menu and looks to make them and crispy chicken a fixture in the future. Locations will once again offer its crispy chicken nuggets, marinated in “zesty jalapeno buttermilk flavor” and covered in a “blend of bread crumbs and crispy tortilla chips,” beginning April 24. This move marks the “start of Taco Bell’s journey to become a go-to destination for crispy chicken with a permanent mainstay by 2026.” “We’re a taco place doing chicken our own way and like all our best moments, it’s a little unexpected – because we’ve never been about following the rules,” Taco Bell chief marketing officer Taylor Montgomery said in a statement. “The demand for our nuggets was off the charts, which is why we’re looking at making crispy chicken permanent to give our fans what they are telling us they want.”
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Yum! Brands CEO David Gibbs Announces Retirement
David Gibbs, CEO of Yum! Brands, has announced his intention to retire in the first quarter of 2026, concluding a distinguished 36-year career with the company. Gibbs joined Yum! Brands in 1989 and ascended to CEO in January 2020. Under his leadership, the company expanded its digital capabilities and global presence, notably opening 4,535 new stores in over 100 countries in 2024. Gibbs also spearheaded technological advancements, including a partnership with Nvidia for AI-driven restaurant services. The board has initiated a search for his successor, with Gibbs continuing to lead during the transition.
AI will soon be taking your drive-thru orders at 500 Taco Bell, Pizza Hut, KFC locations
Through a partnership with technology company Nvidia, fast-food giant Yum! Brands will begin rolling out AI at hundreds of locations starting in April and continuing through June. That includes using the company’s voice-ordering tech, which will handle complex menu orders and navigate customer speech patterns. The rollout will incorporate more advanced AI capable of language models, emotional comprehension and personalized customer reactions. Nvidia’s AI technology has already been used at select Taco Bell and Pizza Hut restaurants during “a successful pilot” stage, Yum! Brands said. The technology is expected to “optimize drive-thru efficiency and back-of-house labor management through real-time analytics and alerts.”
New menu items coming in 2025: Quesocrisp Taco, Midnight Baja Blast, more
At Live Más Live 2025 on March 4th, Taco Bell announced a collection of new menu items, slated to release in restaurants this year. New items include a Flamin’ Hot Burrito, made with a new Flamin’ Hot rice, and a Quesocrisp Taco, an all-new taco shell made entirely out of crispy cheese. Taco Bell is also bringing back some fan favorites, like Crispy Chicken Nuggets and the Decades Menu, which will feature items from the 2000s and 2010s.
Earlier this year, Taco Bell announced a new take on its value meal, with the choice of $5, $7 and $9 Luxe Cravings Boxes. Expected to remain on the menu through June, the varying-priced value meals feature an array of Taco Bell classics.
KFC relocating its US headquarters out of Kentucky
Kentucky Fried Chicken is moving from its home state of Kentucky in a shake-up announced Tuesday by parent company, Yum Brands.
KFC — launched by Colonel Harland Sanders — will be based in Plano, Texas, and about 100 KFC corporate employees will be relocated in the next six months, said Yum Brands, which owns KFC, Taco Bell and Pizza Hut.
Yum said the move is part of its broader plans to designate two brand headquarters in the U.S. — in Plano and Irvine, California. KFC and Pizza Hut will be headquartered in Plano, while Taco Bell and Habit Burger & Grill will remain based in Irvine, the company said. Yum added that 90 U.S.-based employees who have worked remotely will be asked to eventually relocate to the campus where their work occurs.
Taco Bell Teamed Up with Milk Bar for Its New Birthday Cake Churros
Taco Bell and Milk Bar, a New York-based dessert company, have united to launch the new Milk Bar Birthday Cake Churros, the ultimate little treat packed with big birthday energy. Combining Milk Bar’s iconic birthday cake flavor with a Taco Bell twist, the Milk Bar Birthday Cake Churros capture that special birthday magic in every bite, giving fans a reason to celebrate no matter what the occasion. Fans nationwide can taste the latest elevated dessert from the two innovative brands for only $2.99* for two churros or $1.99* for one while supplies last.
*At participating locations for a limited time only, while supplies last. Contact restaurant for prices, hours and participation, which vary. Taxes extra. Prices higher with delivery.
Taco Bell’s Super Bowl ad features photos of customers from across the country, including Wauchula FL
Taco Bell’s Super Bowl commercial featured photos of Taco Bell customers from around the country, including photos of people from Wauchula, Florida…one of LVE’s stores! Taco Bell put up drive-thru cameras at the end of last year to snap photos of customers for them to use in the ad. More than 3,000 people were snapped by the camera with around 400 making the final cut.
“Big Game commercials tend to only lean on big-name celebrities, but we decided to flip the approach knowing very well the best Taco Bell moments don’t need a script,” said Taylor Montgomery, Taco Bell chief marketing officer, in a statement. “Our fans bring incredible Live Más spirit to the drive-thru every day, with families, pets, and celebrations in tow, so we’re putting them in the spotlight as a reminder that the most authentic representation of our brand isn’t staged—it’s lived.”
The drive-thru cameras were put up in Wauchula for three days in December. The other cities that also had drive-through cameras were Los Angeles; Cookeville, Tennessee; Middleburg Heights, Ohio; and Houston.
Introducing the Call of Duty Bribe Bucket from KFC
Capitalizing on Call of Duty’s proximity chat—a voice feature that lets players talk, joke, or trick their opponents —the campaign invites gamers to barter for mercy by offering up KFC vouchers in exchange for being spared. When seconds count, a bucket of finger-lickin’ chicken could be the difference between a crushing defeat and a triumphant comeback.
The campaign’s launch kicked off with a TikTok film, urging fans to repost and receive KFC vouchers. The vouchers, in turn, become an in-game bargaining chip. Players will be testing their luck: some bribes are accepted, some aren’t—but the chicken is always taken.
To further spark engagement, KFC is delivering limited-edition “Bribe Buckets” to influencers and gamers, complete with sleek briefcases to match the campaign’s undercover vibe. Streamers, too, are joining in, sharing moments where the offer of a KFC voucher sways an enemy from pulling the trigger.
Taco Bell names North America president
Meghan Farren, who has spent 10 years at KFC U.K. and Ireland, will take over the position from Scott Mezvinsky, who was promoted to KFC U.S. CEO. Farren will oversee a business that is well positioned for further sales and growth in the U.S. and is one of parent company Yum’s biggest growth drivers. Taco Bell posted a 4% increase in same-store sales in the U.S. in Q3 while many other U.S. chains faltered.
Yum! Brands promotes Taco Bell president to lead KFC Division
Yum! Brands, Inc. announced the promotion of a new CEO for the KFC Division. Scott Mezvinsky, 49, was promoted to CEO of the KFC Division. He will report to Yum! Brands CEO David Gibbs effective March 1, 2025. Mezvinsky has worked for Yum! Brands, Inc. for 20 years and currently serves as president of Taco Bell North America and International. He will succeed Sabir Sami, who is stepping down as KFC CEO at the end of February. Mezvinsky has served as Taco Bell’s Global Chief Strategy and Financial Officer.