Taco Bell is bringing back breakfast and launching a campaign with former Taco Bell employee Lil Nas X as its newest spokesperson. Monday morning, the restaurant announced the Grammy-winning musician is now Taco Bell’s “Chief Impact Officer,” a role that allows him to “collaborate on the brand experience from the inside out.”

“Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans – including its people,” Taco Bell CEO Mark King offered in a press release. “This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people.”

The campaign begins August 23rd with an initial 60-day push for the breakfast line to coincide with Lil Nas X’s upcoming Montero album release. Breakfast items include Cheesy Toasted Breakfast Burritos, Hash Brown Toasted Breakfast Burritos, and Grande Toast Breakfast Burritos.

A new study from SeeLevel HX tracked fast-food drive-thru wait times.  KFC and Taco Bell customers spent less time waiting than others. KFC led the other nine restaurants included in the study, with Taco Bell coming in second. The average drive-thru wait time of the 10 tested brands was 356.8-seconds. The complete results are here (shown in seconds):

• KFC – 283.3
• Taco Bell – 310.2
• Hardee’s – 321.6
• Carl’s Jr. 341.6
• Burger King – 344.3
• McDonald’s – 349.3
• Dunkin’ – 351.7
• Wendy’s – 358.7
• Arby’s – 394.2
• Chick-fil-A – 488.8

Top Chef and Iron Chef America star, Susur Lee recently launched a video series which sees Susur reimagine familiar fast food into gourmet meals has taken off on TikTok. In one of the videos, Susur is seen learning about Taco Bell‘s menu offerings before giving the items provided a try. With a Bean Burrito, various tacos, Crunchwrap Supreme, Fries Supreme, Cinnamon Twists and sauces, the chef creates an original two-course meal. Watch Susur Lee turn Taco Bell into a gourmet meal.

Pizza Hut is bringing back one of its most popular menu items – the Big Dinner Box. With two medium, one-topping rectangular pan style pizzas, boneless wings and breadsticks, the Big Dinner Box is sure to satisfy. With price varying by location, the Big Dinner Box is available for a limited time at participating Pizza Hut locations.

Yum Brands on July 29th reported quarterly earnings and revenue that topped analyst predictions as sales at its three major brands outpaced pre-pandemic levels, and it opened new restaurants at a record pace.

Starting July 29 through August 18, Rewards members will be able to enter to win free tacos for a year when they make an in-restaurant purchase and scan the barcode on their receipt in the Taco Bell app. Once they scan their barcode, they will receive an entry code via email which they can use to enter the sweepstakes. Customers can enter once per day. Free entry available, see official rules for more information. Featuring one of the most digitally customizable menus in the industry, the app also provides fans with other benefits: quick and contactless payment, earning free craveable food through redeemable rewards and even exclusive items not found on in-restaurant menus. As Taco Bell continues to grow, the brand is committed to utilizing digitally-focused improvements as the framework for future restaurant development across the board.

The Tamarac, Florida Taco Bell managed by Ruth Cordova was honored with the selection of their store to receive the City of Tamarac’s Beautification Recognition Award.  City Manager, Michael Cernech, said “the commitment you’ve shown to maintaining your property at a high level reflects well not only on you, but on the entire community.”  We are proud to play our part in helping to make the city of Tamarac “The City for Your Life”.

The KFC Foundation unveiled its latest plan, a new personal finance program called “MyChange with SaverLife.” The new investment from the KFC Foundation comes in partnership with nonprofit fintech company SaverLife, and aims to boost employee savings. Available to all KFC restaurant employees across the country, the program was designed with the goal to help KFC team members build short-term savings and foster a habit of saving money.

Future restaurant in Wake Forest, NC will be one of the first “dual menu ordering” drive-thru lane Taco Bells in the country. We
are excited to expand on the double drive-thru idea and incorporate it into major remodels and new restaurants moving
forward.

Taco Bell’s most successful limited-time item in history is making a comeback to the menu this summer. The viral Nacho Fries, which keep making much-too-short appearances at Taco Bell, will return for the seventh time later this month, July 22nd.