Taco Bell is offering the chance for couples around the U.S. to apply to win the brand’s first virtual legal and metaverse wedding package. Taco Bell’s marriage offering is coming to Decentraland for this event—a 3D browser-based platform allowing shared virtual exploration—to celebrate surrounded by loved ones, special guests, Taco Bell fans and live streamed.
Starting August 25 through September 6, couples can apply to tie the knot at the digital metaverse wedding of their dreams by completing a registration form and submitting a video detailing their unique love story, desire to be married in the metaverse and devoted passion for Taco Bell via Taco Bell’s metaverse wedding website. Applicants will receive one entry per person/email address into the contest and can also share their submission video on Instagram, Tik Tok or Twitter with the hashtag #TacoBellMetaverseWeddingContest and tag @tacobell. Any social media-shared videos must be linked or uploaded directly to the contest website.
Once the couple has been selected, Taco Bell will work closely with the pair to create an unforgettable and truly unique wedding. From co-designing wedding attire with a soon-to-be-named designer, to choosing a notable officiant to commemorate the legal union, this one-of-a-kind Taco Bell metaverse wedding will be a true synthesis of long-held traditions and forward thinking as the capabilities of Web 3.0 re-invigorate the culture of weddings.