Taco Bell is known for its unexpected menu mashups, like Doritos� Locos Tacos and the Grilled Cheese Burrito, but team members are the secret ingredient that drives the company from the kitchen and beyond. Today (July 17th), Taco Bell announced it is collaborating with Brooklyn-based artist Ricardo Gonzalez, known as “It’s a Living,” to introduce exclusive team member gear paying homage to the brand’s people-oriented culture. The streetwear-inspired collection includes a commemorative shirt and hat with the saying “family is everything,” displayed across both items, expressing the people-first values the brand holds. Earlier this month, Taco Bell team members across the country received the items alongside a note from Taco Bell CEO Mark King, encouraging team members to show their brand spirit by wearing the ensemble with pride. The “It’s a Living” partnership marks the second installment in an ongoing annual series of team member-driven collaborations. In 2022, Taco Bell partnered with Los Angeles-based streetwear brand Born X Raised on another merchandise collection for team members in honor of the brand’s 60th anniversary.
