A new feature on Taco Bell’s app puts customer spending control front and center. The app asks, “How much are you looking to spend?” After the user inputs their budget — with a $5 minimum and $25 maximum — the app generates combinations of menu items fitting that constraint. Drinks, combos, party packs and certain other items are excluded, but customers can pin preferred items to their cart and continue randomizing other options to complete their order. Taco Bell presents a new tactic for dealing with heightened price sensitivity. By allowing customers to mix and match a menu within a specific spending limit, its tool can transform budgeting into an engaging experience.
