Taco Bell’s Super Bowl commercial featured photos of Taco Bell customers from around the country, including photos of people from Wauchula, Florida…one of LVE’s stores! Taco Bell put up drive-thru cameras at the end of last year to snap photos of customers for them to use in the ad. More than 3,000 people were snapped by the camera with around 400 making the final cut.
“Big Game commercials tend to only lean on big-name celebrities, but we decided to flip the approach knowing very well the best Taco Bell moments don’t need a script,” said Taylor Montgomery, Taco Bell chief marketing officer, in a statement. “Our fans bring incredible Live Más spirit to the drive-thru every day, with families, pets, and celebrations in tow, so we’re putting them in the spotlight as a reminder that the most authentic representation of our brand isn’t staged—it’s lived.”
The drive-thru cameras were put up in Wauchula for three days in December. The other cities that also had drive-through cameras were Los Angeles; Cookeville, Tennessee; Middleburg Heights, Ohio; and Houston.